Wednesday, August 4, 2010

Corporate identity

The Corporate identity can be defined as the integration of attributes that make a company special and unique. The basic element is the brand. A brand can be made in the following ways:
The logo is the Typographic representation of the brand's name. It is a brand consisting mostly of text.
The isologo is the combination of an icon or graphic sign and a logo, In other words is the sum of text and image.
The monogram is a symbol consisting of intertwined characters. In Brains Graphic Design we offer the monogram along with a logo.

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